An award-winning leader in the boudoir industry, Ma Cherie Studios and its sole photographer required an online presence that would reflect the brand's established prestige.
Branding & Logo Design
As part of a large relaunch, the objective was to create a cleaner, more sleek brand identity, that would then be applied to educational video content as well as the website. The basis of the web design was done in squarespace, however, everything was designed from scratch, using Figma for the wireframes and customising the pages using CSS. Part of the objective was to create a more user-friendly interface that put emphasis on imagery and visuals due to the nature of the business. This was accomplished by balancing simple shapes and negative space. Several landing pages were also designed and built in order to support new product launches, including a video course and in-person workshops - the assets for which were also designed, edited, and completed by myself.