Next Action Associates
04
Next Action Associates
04
Next Action Associates
January 1, 2022
United Kingdom
A majority B2B consultancy firm, the objective was to create marketing assets for a campaign to grow the B2C sector.
Video Editing
Web Design
Database Design & Management
I was the sole designer, working together with marketing, IT, and leadership, as part of a marketing initiative aiming to increase landing page conversions, brand awareness, and mailing list sign-ups. For this project I created video ads, display ads, and landing pages to push a new product. The new landing pages lead to a 22% increase in sign-ups as well as a 3% conversion rate. A/B testing and data analysis was completed throughout the project in order to adjust and amend designs and strategy.
![](https://assets-global.website-files.com/632ad43e36cf702b46230a61/63e929131a7c20dba9f4b611_63e91a53eaf853b3d75fc5b0_naa%2520laptop%2520and%2520mobile%2520mock%2520up.png)
![](https://assets-global.website-files.com/632ad43e36cf702b46230a61/63e929131a7c208601f4b60e_63e91a52cd367813f66b57b7_NAA%2520-%2520display%2520ads.png)
![](https://assets-global.website-files.com/632ad43e36cf702b46230a61/63e929131a7c20d71bf4b60f_63e91a52e006827b670b50a6_NAA%2520-%2520wireframes.png)
![](https://assets-global.website-files.com/632ad43e36cf702b46230a61/63e929131a7c20dba9f4b611_63e91a53eaf853b3d75fc5b0_naa%2520laptop%2520and%2520mobile%2520mock%2520up.png)
![](https://assets-global.website-files.com/632ad43e36cf702b46230a61/63e929131a7c208601f4b60e_63e91a52cd367813f66b57b7_NAA%2520-%2520display%2520ads.png)
![](https://assets-global.website-files.com/632ad43e36cf702b46230a61/63e929131a7c20d71bf4b60f_63e91a52e006827b670b50a6_NAA%2520-%2520wireframes.png)
Testimonial coming soon
TBC