Next Action Associates

I was the sole designer, working together with marketing, IT, and leadership, as part of a marketing initiative aiming to increase landing page conversions, brand awareness, and mailing list sign-ups. For this project I created video ads, display ads, and landing pages to push a new product. The new landing pages lead to a 22% increase in sign-ups as well as a 3% conversion rate. A/B testing and data analysis was completed throughout the project in order to adjust and amend designs and strategy.