The goal was to migrate an outdated site from Wordpress to Webflow and create a brand new look with a redesign based on an in-depth marketing analysis.
In order to ensure a smooth migration, a well rounded SEO analysis was undertaken, identifying top ranking pages, redirects needed, and technical issues to be corrected on the new site among others.
For the design to fulfill the new marketing direction, I worked closely together with a copywriter to improve the user experience and interface; the visuals were updated, an icon system added, and a more modern design developed